Sandbox, Inc.

Sandbox, Inc., a marketing firm known for experiential programs, campaigns and events for major corporations, grass roots not-for-profit organizations, high profile celebrities, athletes and professional sports organizations, hired LeslieWrites to serve in a variety of PR & brand marketing roles:

• Boost Mobile Ahead of the Game Summer Youth Initiative (2005 and 2006) This program was developed to build community awareness and raise more than $200,000 for NBA players’ foundations — Acting as director of PR and Web integration for the program working with NBA players and their staffs.
• Lamar Odom (LA Lakers) 3-on-3 Celebrity Basketball Tournament: Scripted celebrity hosts and managed staffing for event.
• Carmelo Anthony Foundation H.O.O.D. Movement: Scripted celebrity hosts, managed celebrity guests, staffed event.
• Alonzo Mourning & Magic Johnson 8-Ball Celebrity Pool Tournament (Las Vegas - 2007, Houston – 2006, and Denver - 2005) during NBA All-Star Weekend raising funds for Alonzo Mourning Charities and Magic Johnson Foundation. Managed celebrity volunteer staffing/working with and scripting event hosts, actress Queen Latifah and actor/comedian, Cedric the Entertainer. The events were broadcast live on TNT’s NBA half-time show with Kenny Smith, Ernie Johnson and Charles Barkley and resulted in national media coverage including Access Hollywood, ET, and BET.
• PR consultant for StreetGodz, Freestyle Basketball. Developed PR campaign and pitched to corporate funders and program partners.